Apple continues push into live sports with Major League Soccer deal
Apple on Tuesday announced a 10-year deal with Major League Soccer to broadcast matches on its streaming service, the latest sign of the iPhone maker’s
Apple on Tuesday announced a 10-year deal with Major League Soccer to broadcast matches on its streaming service, the latest sign of the iPhone maker’s increased investment in exclusive content for Apple TV+.
The deal will make Apple’s app the only service where fans can watch all MLS matches without blackouts, Apple said on Tuesday. While some select matches will be available to Apple TV+ subscribers, who pay $4.99 a month, fans will have to buy a separate MLS subscription to watch all the matches. The cost of that service, which will be available globally, and the timing of its release were not disclosed.
Since launching Apple TV+ in 2019 and jumping into the heated streaming wars, Apple has been building a portfolio of original shows and movies. It’s also getting more aggressive with sports. This season, the company started broadcasting Major League Baseball games on Friday nights.
Don Garber, Commissioner of Major League Soccer, said at a press conference on Tuesday that the deal with Apple will help the league appeal to younger consumers.
“This is what they’ve asked for,” Garber said. “And we’re going to deliver them every match anywhere, anytime, anywhere around the world without any restrictions.”