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Instagram is chasing TikTok with a new full-screen experience test - The Verge

Instagram is chasing TikTok with a new full-screen experience test - The Verge

Instagram is running another test where it displays nearly full-screen videos in the feed and changes some options in the navigation bar.

Instagram is testing out a new full-screen mode for its feed and an updated navigation bar in hopes of making content on the platform more discoverable and immersive. The test, which has been rolled out to “a limited number of people,” according to Meta spokesperson Seine Kim, is the latest effort from the company to compete with TikTok when it comes to social video.

https://www.theverge.com/2022/6/16/23170210/instagram-full-screen-video-feed-another-test-tiktok-competition


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