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TikTok: Facebook wants to connect you, we just want to entertain you - The Verge

TikTok: Facebook wants to connect you, we just want to entertain you - The Verge

Facebook is becoming more like TikTok, pushing its Reels feature at users hungry for short-form video. But TikTok is adamant it’s nothing like Facebook. While the latter is focused on social connections, TikTok says it’s all about entertainment.

As titans of the social media world, Facebook and TikTok often invite comparison. But while Facebook is currently retooling its app to be more like its new rival, TikTok says it has no plans to become more like big blue.

Speaking to CNBC, TikTok’s president of global business solutions Blake Chandlee made the differences between the two companies clear: “Facebook is a social platform. They’ve built all their algorithms based on the social graph. That is their core competency. Ours is not.” He added: “We are an entertainment platform ... The difference is significant. It’s a massive difference.”

(By “social graph,” Chandlee is referring to the data that tracks connections between individuals that companies like Facebook generate to map our relationships.)

And Chandlee would know. Before moving to TikTok in 2019, he was an executive at Facebook for 12 years, leading the company’s global partnerships. Chandlee told CNBC that his experience at Facebook — particularly navigating the potential threat from Google’s failed social network, Google+ — taught him TikTok will win out in its current battle.


Post ID: 158935b3-d35a-493e-b544-e7a1b1e51cef
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Updated: 1 week ago

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